Business Cultures of the World (5cr)

Objective

1) Understand some of the concepts and models which portray cultural differences

2) Recognize and analyze different business cultures

3) Learn some of the business etiquettes in terms of food and drink in the field of international business

4) Understand how culture affects CRM

Content

Internationalization; networking; culture influencing business and vice versa; Cultural Relationship Management; CRM in multicultural context; economic mindsets; managing cultural diversity in teams; Hofstede’s value dimensions; global literacy; adapting to culture; wining and dining in international business.
Understanding, further developing, and applying the concepts in practice.

Qualifications

Basic Business Studies, Principles of Internationalization

Assessment criteria, satisfactory (1)

100-90 %: 5 (A Excellent)
89-80%: 4 (B Very good)
79-70%: 3 (C Good)
69-60%: 2 (D Satisfactory)
59-50%: 1 (E Sufficient)