Marketing Planning and Measurements (6cr)
Course unit code: IIZY6020
General information
- Credits
- 6 cr
- Teaching language
- English
Objective
The students are familiar with branding, product lines and packaging, and have an idea of managing service business and sales force. They know how to identify and analyse competitors and design marketing strategies.
Content
Product offer, pricing, marketing channels, positioning, communication mix and sales budgeting
Qualifications
Business Economics 1 & 2, English
Assessment criteria, satisfactory (1)
Based on individual presentation and exam