Sport Entrepreneurship and Innovations (5 cr)

Materials

Ratten, Vanessa (2017), Sport Entrepreneurship, Developing and sustaining an entrepreneurial sports culture. eBook. Springer.

Evaluation scale

0-5

Completion alternatives

Case study analysis 30 %, assignments 40 %, business development plan 30 %

Student workload

27 h lectures, 54 hours assignments, 54 h individual study

Assessment criteria, satisfactory (1)

Adequate 1
You understand the basic concepts of sport entrepreneurship. You are able to solve business problems in relation to sport entrepreneurship. You can find academic literature and other relevant information from academic and other sources. You take responsibility of your own work. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.

Sufficient 2
You are able to identify the basic concepts and more advance theories of sport entrepreneurship. You are able to interpret and analyze complex business problems related to sport entrepreneurship. You can find academic literature and other relevant information from academic and other sources. You are able to work independently and take responsibility of your team’s work. You are able to communicate your findings in oral and written form responsibly. There are minor issues in complying with JAMK reporting instructions.

Assessment criteria, good (3)

Good 3
You are able to interpret and analyze complex business problems related to sport entrepreneurship. You can find academic literature and other relevant information from academic and other sources. You are capable of utilizing this information to entrepreneurial development in sport organization. You can combine the theoretical framework and practice. You can evaluate your work and develop your knowhow. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. Your text mainly follows the JAMK reporting instructions.

Very good 4
You are able to interpret and analyze complex business problems related to sport entrepreneurship. You can critically review academic literature and other relevant information from academic and other sources in a good manner. You are capable of utilizing this information to entrepreneurial development in sport organization. You are able to critically analyze your learning and develop your skills. You can produce relevant, logical and analytical content. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, and according to JAMK reporting instructions.

Assessment criteria, excellent (5)

Excellent 5
You are able to interpret and analyze complex business problems related to sport entrepreneurship. You can critically review international academic literature and other relevant information from academic and other sources in an excellent manner. You are capable of utilizing this information to entrepreneurial development in sport organization. You take responsibility of developing your expertise in this area and you are able to critically evaluate your own learning and progression. You present convincing results and content, and you are able to combine different frameworks and findings in your reporting. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

Teaching language

en

Number of ECTS credits allocated

5

Qualifications

BBA in business or economics or sport or equal.

Content

The aim of this course is to present sport entrepreneurship phenomenon and different approaches in relation to sport industry. The course introduces the themes below:
- sport development and commercialization
- unique features of sport business
- sport entrepreneurship and innovations
- entrepreneurial orientation in sport organizations
- social entrepreneurship and corporate social responsibility in sport enterprises
- growth entrepreneurship in sports

Objective

Upon completion of this course, you will be able to
- understand the global professionalization and commercialization of sport towards entrepreneurial organizations
- understand the importance of entrepreneurial orientation in sport organizations
- understand the concepts of sport entrepreneurship, social entrepreneurship and corporate social responsibility in sports