Experience Design (5 cr)

Materials

Pine, B., Gilmore, J., 2011. The experience economy: work is theatre every business a stage. Boston MA: Harvard Business School Pres

Tarssanen, S. (edit.): Handbook for Experience Stagers

Current articles provided by course tutors.

Evaluation scale

0-5

Further information

Individual assignment evaluated 0-5
Group work evaluated 0-5
Other assignments evaluated as passed-failed

Student workload

Lectures 48 hrs
Individual and group assignments 87 h

Total 135 hours

Assessment criteria, satisfactory (1)

5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.

4 (Very Good) The student can analyze various customer data in meaningful experience services development.

3 (Good) The student can choose customer data in development process of the meaningful experience services.

2 (Satisfactory) The student identifies the connection of the information analysed to the creation of meaningful experience services. The student gives examples in developing meaningful experience services.

1 (Sufficient) defines the significance of customer orientation in the creation of meaningful experience services.

If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).

Assessment criteria, good (3)

3 (Good) The student can choose customer data in development process of the meaningful experience services.
4 (Very Good) The student can analyze various customer data in meaningful experience services development

Assessment criteria, excellent (5)

5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.

Content scheduling

1. Part: Theoretical framework
2. Part: Implementing theory to practice
3. Part: Presentations

Exam schedules

No exam

Teaching language

en

Teaching methods

Lectures
Individual assignment
Group assignment

Number of ECTS credits allocated

5

Qualifications

The student understands the basic concepts related to the services. The student understands the basic concepts, phenomena, and structures of the tourism and hospitality industry.

Content

• Experience economy
• Analyzing meaningful experiences
• Experience design and development

Objective

Student knows the basic concepts and phenomena in experience economy. She/he understands the meaning of creating meaningful experiences in tourism industry. He/she understands the general concepts and models relating to experience design and is able to assess the requirements set by various types of tourists.