Influence Marketing for Industrial Business (3 cr)

Code: TK00BU17-3001

General information

Enrollment: 13.04.2022 - 23.05.2022
Registration for the implementation has ended.

Timing: 30.05.2022 - 03.06.2022
Implementation has ended.

Number of ECTS credits allocated: 3 cr

Local portion: 3 cr

Mode of delivery: Contact learning

Unit: School of Technology

Campus: Main Campus

Teaching languages: English

Seats: 0 - 25

Degree programmes: Bachelor's Degree Programme in Mechanical Engineering

Teachers: Anneli Kakko

Groups: TKN20SB
Konetekniikka (AMK); TKN21VK
Konetekniikka (AMK), vaihto-opiskelu/Exchange studies; TKN20SA
Konetekniikka (AMK); TKN20SM
Konetekniikka; TKN22VK
Konetekniikka (AMK), vaihto-opiskelu/Exchange studies

Course: TK00BU17

Evaluation scale

Pass/Fail

Teaching language

Teaching methods

Lectures and company visits

Number of ECTS credits allocated

Content

The course covers four major topics:
1. Culture- its impact on consumer behavior
2. Influence- mechanics of shifting people’s thoughts and actions
3. Influencer Marketing- considerations for selecting influencers and creating campaigns
4. B2B Influencer Marketing- applying influencer marketing practices to engaging B2B audiences.

Objective

The objective of this course is to acquaint students with the role of influence in marketing and how influencer marketing strategies can be used to meet business objectives. An emphasis is placed on the role of culture and influence in industrial business, although the topics are also studied in the context of business-to-consumer marketing.