Marketing and Competition LawLaajuus (5 cr)

Objective

The object of the course
From the consumer and entrepreneur point of view, marketing and competition law is an integral part of everyday activities, and familiarity with public procurement operations is becoming increasingly important, so there is demand for experts in the field.

Course competences

Operating in a workplace
Sustainable development

The learning objectives of the course
You are familiar with the legislation governing marketing, competition law and public procurement and their general principles. You are familiar with the principles related to consumer protection. You are aware of the prohibited means of competition between companies. You are able to describe the procurement procedure applied in public procurements. You recognise the legal question at stake in the court case.

Content

Violation of good marketing practice and unfair practice
Home and distance sales
Prohibited restrictions on competition
Public procurements
Legal practice

Qualifications

Sopimusoikeus

Assessment criteria, satisfactory (1)

Adequate 1
You are familiar with the legislation governing marketing, competition law and public procurement and their general principles. You are familiar with the principles related to consumer protection. You are aware of the prohibited means of competition between companies. You are able to describe the procurement procedure applied in public procurements. You recognise the legal question at stake in the court case.

Satisfactory 2
You are familiar with the legislation governing marketing, competition law and public procurement and their general principles. You understand the principle points of law pertaining to consumer protection from the consumer point of view. You understand the principle points of law pertaining to the prohibited means of competition between companies from the companies’ point of view. You are able to describe the procurement procedure applied in public procurements and are familiar with the process of the procurement procedure. You recognise the legal question at stake in the court case.

Assessment criteria, good (3)

Good 3
You are familiar with the legislation governing marketing, competition law and public procurement and their general principles. You master the principle points of law pertaining to consumer protection from the consumer point of view. You master the principle points of law pertaining to the prohibited means of competition between companies from the companies’ point of view. You are familiar with the procurement procedure of public procurements as a process. You recognise the legal question at stake in the court case.

Very Good 4
You are familiar with the legislation governing marketing, competition law and public procurement, their general principles and the legal practice. You master the principle points of law pertaining to consumer protection from the consumer point of view and are able to apply them in your assignments. You master the principle points of law pertaining to the prohibited means of competition between companies from the companies’ point of view and are able to apply them in your assignments. You are familiar with the operating practices for putting public procurements out to tender from the contracting authority’s and the tenderer’s point of view. You recognise the legal question at stake in the court case and the applicable points of law and are capable of resolving the case in accordance with the instructions provided.

Assessment criteria, excellent (5)

Excellent 5
You are familiar with the legislation governing marketing, competition law and public procurement, their general principles and the legal practice. You master the principle points of law pertaining to consumer protection from the consumer point of view and are able to apply them in your assignments. You master the principle points of law pertaining to the prohibited means of competition between companies from the companies’ point of view and are able to apply them in your assignments. You master the operating practices for putting public procurements out to tender from the contracting authority’s and the tenderer’s point of view. You recognise the legal question at stake in the court case and the applicable points of law and are capable of analysing the case in a versatile way, showing problem-centred resolving ability.

Materials

Lecture materials, relevant legislation; Recommended eBooks:
Viitanen, K. 2017. Markkinointioikeus. Hesinki. Kauppakamari Verkkoaineisto.
Koivumäki, E. & Häkkänen, P. 2018. Markkinointijuridiikka 2018. Helsinki. Kauppakamari.
Paloranta, P. 2008. Markkinointioikeus käytännössä. Helsinki. Talentum.
Kuoppamäki, P. 2018. Uusi kilpailuoikeus. Helsinki. Alma Talent Pro.
Eskola, S., Kiviniemi, E., Krakau, T. & Ruohoniemi, E. 2017. Julkiset hankinnat. Helsinki. Alma Talent