Competitive Tools in Retail BusinessLaajuus (5 cr)
Course unit code: HBY20200
General information
- Credits
- 5 cr
- Teaching language
- Finnish
Objective
The student will be familiar with the issues concerning the competitive tools of retail store. The student is able to create, identify and exploit the competitive tools used by different retail stores and chains, and to draw up the competitive tools of one single retail store.
Content
5 themes:
1. Trade centre and retail store
2. Products and services
3. Price and quality
4. Customer service
5. Marketing communication
Qualifications
1st study module of Retail entrepreneurship studies called "Operating Environment in Daily Consumer Goods Business" ("Päivittäistavarakaupan toimintaympäristö")
Assessment criteria, satisfactory (1)
The assessment criteria for individual courses are given in an annex to the implementation plan of the course.