The USA as a Market AreaLaajuus (5 cr)
Course unit code: HBK30220
General information
- Credits
- 5 cr
- Teaching language
- English
Objective
The student can prepare an export plann for export items destined to the North American market, and is acquainted with special features of North American markets
Content
The student gains acquaintance with North American economy, industry, culture and business activity. The student acquires basic knowledge of North American market, distribution channels, foreign traid legislation, standards and regulations, the procedural habits and business ethics of American enterprise
Qualifications
The students have knowledge of exporttechniques, pay services and international market competition parameters and their modes of operation.
Courses: Global Business Operations (ulkomaankaupan operaatiot), Globalization Development Tools (kansainvälistymisen työkalut)
Assessment criteria, satisfactory (1)
5 Osaa laatia toimivan ja lähes virheettömän export planin caseyritykselle.
4 Osaa soveltaa markkinoiden erityispiirteitä hyvin caseyrityksen osalta
3 Osaa soveltaa markkinoiden erikoispiirteitä osittain case-yritykseen
2 Osaa analysoida markkinoiden erikoispiirteitä case-yrityksen osalta
1 Tunnistaa markkinoiden erikoispiirteet