Media Relations and Publicity ManagementLaajuus (5 cr)
Course unit code: MMPC2700
General information
- Credits
- 5 cr
- Teaching language
- Finnish
Objective
The students
*understand and can plan, implement and assess various processes of communication and influencing from the viewpoints of both consumers and entrepreneurs,
*know the basics of mass communication and how to handle media relations.
Content
*Processes of communication and influencing,
*Various ways of influencing, including their impact assessment
*The methods of mass media
*Cooperation with mass media
Qualifications
-
Assessment criteria, satisfactory (1)
The students demonstrate, through versatile assignments, their command of the set learning outcomes.