Service Chains in TourismLaajuus (6 cr)

Objective

The student understands the traveller’s process from the perspective of both the leisure traveller and business traveller. He/she understands the perspectives of different service providers in the service chain.
The student recognises central tourism actors, their operating models and industry structures (distribution channels, transport, accommodation, events, meeting and conference services, activities and catering). The student masters the central legislation related to the production and consumption of different tourism services.
The student understands the significance of the company’s high-quality co-operation in the creation of the customer’s overall experience.

Content

• Traveller’s process
• Value generation for the leisure and business traveller
• Tourism service producers
• Central concepts, special characteristics and structures of the different tourism service sectors
• Legislation

Qualifications

The student understands the concepts related to service operations and has basic customer-oriented competence. He/she understands the principles of service business. The student understands the basic principles and phenomena of the tourism industry and structures of the industry.

Assessment criteria, satisfactory (1)

1 (Sufficient)
The student knows the concepts related to the different tourism fields. The student’s diverse specification and application of the concepts remain insufficient. The student recognises key actors and existing services. He/she knows the central laws related to tourism. The student’s reporting is descriptive and unstructured and illustration is poor.

2 (Satisfactory)
The student demonstrates an understanding of the concepts and special characteristics of the tourism fields in both theory and practice. The student is able to point out key actors and services. He/she understands the central laws related to tourism. The student’s reporting is descriptive, unstructured and in part illustrative.

3 (Good)
The student understands and is able to specify the concepts and special characteristics related to the tourism fields by utilising theoretic source material and practical examples. The student is familiar with the central legislation related to tourism. The student’s reporting is structured, contemplative and illustrative, comprising a multitude of sources.

4 (Very Good)
The student utilises the concepts, special characteristics and global perspective related to tourism. The student networks with tourism actors and is able to assess key services as part of the operating field. The student knows and is able to apply the central legislation related to tourism. The student’s reporting is clear and illustrative, comprising a multitude of sources and analytical examination.

5 (Excellent)
The student masters, in addition to the core competence required for grades 3 (Good) and 4 (Very good), critical examination. The student displays particular innovativeness.