E-CommerceLaajuus (4 cr)
Course unit code: HL00BD58
General information
- Credits
- 4 cr
- Teaching language
- Finnish
- Responsible person
- Teemu Laitinen
Objective
The object of the course
The purpose of the e-commerce course is that you know the key concepts of e-commerce and understand its impact on a company’s business. You are capable of maintaining a ready-made online shop. You are capable of utilising various kinds of communication forms, channels and environments related to e-commerce. You are capable of taking into account the impact and opportunities of the international development of e-commerce.
Course competences
Proactive development
Internationality and multiculturalism
Learning to learn
The learning objectives of the course
After completing the course, you know the principal concepts and methods of e-commerce. You are capable of maintaining an online shop.
Content
Technical e-commerce solutions
Design and implementation of an online shop
E-commerce legislation
Logistics of e-commerce
Digital marketing in e-commerce
Logistics of e-commerce
Assessment criteria, satisfactory (1)
Adequate 1
You know the principal concepts and methods of e-commerce. You are capable of maintaining a ready-made online shop. You know the impact and opportunities of the international development of e-commerce.
Satisfactory 2
You understand the principal concepts and methods of e-commerce. You are capable of constructing a simple online shop. You are capable of utilising simple communication forms, channels and environments related to e-commerce. You are capable of taking into account the impact and opportunities of the international development of e-commerce.
Assessment criteria, good (3)
Good 3
You understand the principal concepts and methods of e-commerce and the relations between them. You are capable of constructing an online shop utilising simple analyses of online shop visitors. You are capable of utilising the communication forms, channels and environments related to e-commerce that are based on simple analyses of online shop visitors.
Very Good 4
You are capable of developing e-commerce utilising versatile analyses of online shop visitors. You are capable of utilising the communication forms, channels and environments related to e-commerce that are based on versatile analyses of online shop visitors.
Assessment criteria, excellent (5)
Excellent 5
You are capable of developing e-commerce utilising versatile analyses of online shop visitors. You are capable of utilising the communication forms, channels and environments related to e-commerce that are based on versatile analyses of online shop visitors. You are capable of assessing the significance of the choices made from the business point of view.