Marketing Planning and Measurements (5 cr)
Code: TTMW0220-3001
General information
- Enrollment
-
03.08.2020 - 30.08.2020
Registration for the implementation has ended.
- Timing
-
31.08.2020 - 18.12.2020
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- RDI portion
- 1 cr
- Mode of delivery
- Contact learning
- Unit
- TA10 - IT-instituutti
- Campus
- Lutakko Campus
- Teaching languages
- English
- Seats
- 0 - 20
- Degree programmes
- Bachelor's Degree Programme in Information and Communications Technology
Materials
Kotler, Philip. Marketing Management, European Edition 2016.
Additional materal given by the lecturer.
Evaluation scale
0-5
International connections
Exchange students participating the course besides degree students.
Employer connections
Possible company visit, visiting lecturers, project
Student workload
lectures 45 h
cases 30 h
assignment 40 h
other independent study e.g exercises, homework 17 h
company visits 3h
Total 135 h
Assessment criteria, satisfactory (1)
Sufficient 1: The student understands the significance of marketing management in the field of ICT.
Satisfactory 2: The student knows basic tools of marketing planning and is able to create a very basic analysis and apply it into practice.
Assessment criteria, good (3)
Good 3: The student has knowledge of how to apply marketing management in the field of ICT and is able to put it into a deeper technical context.
Very good 4: The student is able to handle marketing planning as a part of company’s marketing mix and is capable of using it almost independently.
RDI portion
1
Assessment criteria, excellent (5)
Excellent 5: The student is able to create independently a realistic marketing plan for the company taking into account the technical environment and the life-long learning
Teaching language
en
Teaching methods
Various methods, e.g lectures, company visits, visiting lecturers, case studies, individual or pair presentation.
Location and time
The course will be lectured during autumnsemester 2020 (periods 1 and 2) at Lutakko campus, Dynamo.
Number of ECTS credits allocated
5
Content
- product offer
- pricing and sales budgeting
- positioning and targeting
- creating competitive advantage
- communication mix
- operating in global market place
Objective
The students familiarize themselves with branding and product lines in the field of technology. They also get an idea about managing service business and sales force. They understand how to identify and analyze competitors and design marketing strategies. They learn to design pricing strategies and programs.