Basics of Business in a Service CompanyLaajuus (10 cr)

Objective

The students
o understand the significance of entrepreneurship and their own growth into entrepreneurial activity
o perceive profitable business activities, marketing and HR management as success factors for a company
o are able to create a business idea
o are able to recognize a company’s economic process and its operational entities, and act in a customer-oriented and profitable way in accordance with relevant instructions and models
o are able to evaluate the customer orientation of service products in creating a service system, and understand its significance for business both in the home country and abroad.
o are able to recognize a company’s main competitive tools and compare their impact on the success of the company also in different cultures
o are able to analyse demand and competition between companies, and understand the significance of the external business environment as a determinant of business activity both in the home country and in the international environment
o understand the social impact of the activities of companies and the requirements set by society for a company

Content

o perspectives: wellness management and responsibility in business
o company finances, real and monetary process
o basics of company finances, financial accounting and management accounting
o basics of marketing and development, business environments, segmentation, marketing mix and competitive tools
o Personnel as a resource and as a object of management
o Human Resource Management: human resource planning and recruitment, human resource development, internal communication and rewarding
o basics of customer-oriented responsible business
o basics of entrepreneurial skills
o entrepreneurship in various phenomena, e.g. family business

Qualifications

-

Assessment criteria, satisfactory (1)

For the general assessment criteria of the competence generated by the Bachelor of Hospitality Management degree, please see the website of JAMK University of Applied Sciences (www.jamk.fi/english/forstudents/studyguide). The learning outcomes of a course will be assessed in accordance with its learning objectives on the basis of the skills and knowledge and general competences specified in The National and European Quality Management Systems (NQF/EQF, level 6).


1 (Sufficient) –2 (Satisfactory)
- Student is able to recognize and identify the basic concepts of business activities.
- Student understands the meaning of the entrepreneurship and is aware of the success factors of a company/organization.

3 (Good) - 4 (Very Good)
In addition to the core competence required for grades 1 and 2, the student has a command of the skills listed below, and is also capable of making use of the skills learnt:
- Student understands his/her own growth into entrepreneurial activity.
- Student understands profitable business activities, marketing and HR management as success factors for a company in general and in business planning.
- Student shows good/very good ability how to use essential concepts in practice.

5 (Excellent)
In addition to the core competence required for grades 3 and 4, the student has a command of the skills listed below, and is also capable of making use of the skills learnt in a critical and innovative way.
- Student is able to evaluate how HR management, marketing and profitable business thinking will impact on successful business activity.
- Student is able to create a businessplan by pointing out an entrepreneurial attitude, innovative approach and utilization of the elements of operational environment.

Late return of assingments will lead to a grade decrease.

Unless otherwise specified in the curriculum, successfully completed courses will be assessed using a five-point scale: 5 (Excellent), 4 (Very Good), 3 (Good), 2 (Satisfactory), and 1 (Sufficient). A course will be graded as a 0 (Fail) if the student is unable to achieve the minimum objectives of the course. In special cases, a course may be graded as an S (Pass) or a 0 (Fail).