Brand Management I (3cr)

Objective

The participants have the basic knowledge and skills needed in brand building and management. They master the principles and methods of building mental images and can launch them to the clientele. They are able to build an individual brand for a product, service or organization.

Content

Mental images, marketing psychology, strategic choices in marketing, brand portfolio, building brands.

Qualifications

Basic skills in the development of personal competence, team activity and learning, project work and management, and mastery of the basic concepts and theories of marketing.

Assessment criteria, satisfactory (1)

Self-assessment, coach-assessment and peer-assessment of the aforementioned implementations. The coach determines the final grade.