Brand Management II (3cr)

Objective

The participants are able to systematically develop brands with the help of management and development work, as well as to assess the impact of their brand.

Content

Management adn brand, brands and subbrands, productization/commercialization and mental images

Qualifications

Basic skills in the development of personal competence, team activity and learning, project work and management, and mastery of the basic concepts and theories of marketing (particularly, the building of brands).

Assessment criteria, satisfactory (1)

Self-assessment, coach-assessment and peer-assessment of the aforementioned implementations. The coach determines the final grade.