International Entry Strategies and Establishment (5cr)

Objective

The student understands the basics of entry strategies and possibilities for a business expansion and establishment in an international environment. The student understands the characteristics of a businesses and economies especially in Asia-Pacific and South-American business areas. The student can analyze business opportunities in at least two foreign market areas and knows the basics of the economies and suitable entry strategies to form and establish a successful business

Content

Economies in South-American market area
Economies in Asia-Pacific markets
Internal and external growth modes

Qualifications

Basics of international business

Assessment criteria, satisfactory (1)

Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, Level 6. The assessment criteria for individual courses are given in an annex to the implementation plan of the course.