Statistical Methods (3cr)
Course unit code: HBM10200
General information
- Credits
- 3 cr
- Teaching language
- Finnish
Objective
The students are able to carry out a marketing research, to read, evaluate and produce statistical information to support marketing. They master the basic use of statistical software. The students participate in the R&D activities of the centre of expertise of the School of Business Administration in accordance with the objectives of the course.
Content
Implementation of marketing research, presentation of statistics, statistical indicators and estimation, statistical dependence and testing, time series and indexes.
Assessment criteria, satisfactory (1)
Research report