Advertising and Media Design (4cr)

Objective

The students are able to make purchase decisions on advertising and media selection. They have competencies to analyse, plan, implement and measure of advertising activities. The students can produce electronic advertisement tools. The students participate the R&D projects of the School of Business Administration in accordance with the objectives of the course.

Content

The advertising and advertising tools from the perspectives of the assigning company and the advertising/media agency. Advertising trends, psychology, integrated marketing communication, advertising tools, media decisions, surveying the effectiveness of advertising, campaign planning.

Qualifications

The students are able to decide on the competitive tools of marketing and on marketing plans.

Assessment criteria, satisfactory (1)

Class participation, individual and group reporting skills, individual and group presentation skills, teamwork skills. Mastery of the subject and course concepts in the written exam, exercises and reports.