Marketing and Mass Media (4cr)

Objective

Students can use the media as a marketing tool, as part of a company's overall marketing communication. They can handle the media, understanding its customs and practices and reacting to these in a goal-oriented way. Students realise and understand the results of the change in media use and media values and master public appearance. Students take part in r&d activities as part of the course.

Content

The history of commercial media, media organisations, the routines of media content production, media change in general, evaluation of the impact and efficiency of the media, communication and marketing as internal and external operations and functions in a company.

Qualifications

Students are able to devise plans on marketing, PR and SP in various media.

Assessment criteria, satisfactory (1)

The student's performance corresponds the learning outcomes
90-100%: excellent (5)
o 89-80%: very good (4)
o 79-70%: good (3)
o 69-60%: satisfactory (2)
o 59-50%: sufficent (1)