Sport and Tourism Management (3cr)

Objective

Upon successful completion of the course, students will have demonstrated the ability to identify the components of the sport tourism industry; distinguish consumers segments of the sport tourist market; assess the impacts and legacies of sport tourism activities for a community; identify tourism opportunities in the niche areas of golf, adventure and extreme sport tourism; develop a sport tourism event bid; and use sport to market destinations and places.

Content

An introduction to sport tourism concepts and definitions, including the origins and industry context of sport tourism, will occur at the outset. Looking at the sport tourist, consumer profiles of sport tourist market segments, including consumer motivations and the distinct niche areas such as golf, adventure and extreme sport tourism, will be discussed. Focusing on sport tourism events, different event types, their impacts on communities and legacy, as well as bidding and hosting process, will be explored. The marketing potential of sport for tourism will be looked at in the context of place branding. Assessing contemporary issues in sport tourism will round out the course.

Qualifications

Compulsory first year business studies.
Comprehensive first year studies completed.

Assessment criteria, satisfactory (1)

5 (Excellent) The student knows and can critically evaluate broad theories of Sport Tourism, core concepts and methods. The student can synthesize a number of different theories to each other. He /she can apply the knowledge and theories in the subject area. The student masters the broad range of practical skills, which appear as the ability to take advantage of knowledge and to discover new creative solutions. The student shows he/she is capable of managing diverse professional tasks or projects and problem situations. The student shows his/her ability to work independently as an expert in the field of Sport Tourism, and the ability to make decisions and innovative solutions in unpredictable business environments. The student participates in co-operation by taking part in group work interactively. He/she is committed to group work and ensuring the success of others. The student has a positive attitude. He/she is able to evaluate and develop his/her own know-how in a critically and diverse way. The student takes responsibility for the development of the individual and the group.

4 (Very Good) The student knows and can evaluate broad theories of Sport Tourism, core concepts, practices, and methods. The student can relate different information to each other. He /she can apply the knowledge and theories in the subject area. The student masters the broad range of practical skills, which appear as the ability to work independently in projects or as an expert in the field of Sport Tourism. He/she displays his/her ability to solve complex problems in the field. The student participates in co-operation by taking part interactively. He/she is committed to co-operate. He/she is able to evaluate and develop his/her own know-how in a critically and diverse way.

3 (Good) The student has wide knowledge of the core concepts, theories, practices, and methods of Sport Tourism. He/she can combine many different types of information. The student masters the practice of basic and special skills which is needed for working independently. He/she displays his/her ability to solve complex problems in Sport Tourism. The student participates in co-operation quite actively and in a diverse way. He/she can evaluate his/her own know-how in a realistic way.

2 (Satisfactory) The student partly recognizes the core concepts, theories, practices, and methods of Sport Tourism. The student knows the basic practical skills which he/she needs in familiar circumstances. The student sometimes participates in group work. He/she has flaws in his/her self-assessment.

1 (Sufficient) The student partly recognizes the core concepts and/or practices and methods of Sport Tourism. He/she has poor knowledge needed to work in the Sport Tourism field, so he/she needs guidance in his/her work.