Ideapolis Project Studies (3cr)
Course unit code: HBP00303
General information
- Credits
- 3 cr
- Teaching language
- Finnish
Objective
Competence in the planning, implementation and follow-up of a marketing project. The students participate in the R&D activities of the centre of expertise of the School of Business Administration in accordance with the objectives of the course.
Content
Project planning, implementation and follow-up, e.g. the organization of an advertising film competition or a Wellness Weekend trade fair
Qualifications
The students are able to use the central tools of a marketing expert in decisions related to marketing communication, pricing, products, and distribution.
Assessment criteria, satisfactory (1)
Participation, individual and group reporting skills, individual and group presentation skills, teamwork skills.