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Business Analysis and Planning (12cr)

Course unit code: HBZ10300

General information


Credits
12 cr
Teaching language
Finnish

Objective

In the competence area, the student gets acquainted with the general requirements of business life and with the analysis of business opportunities and planning of business activities.
The student develops basic competence in entrepreneurship, marketing, business administration, financing, and business law, thereby developing towards a professional actor in the field.
The students are able to make a business plan and launch a company.

Content

Business analysis 3 cr
Marketing, analysis and customer acquisition 4 cr

Qualifications

-

Assessment criteria, satisfactory (1)

The student's performance corresponds the learning outcomes
100-90 %: 5 (A Excellent)
89-80%: 4 (B Very good)
79-70%: 3 (C Good)
69-60%: 2 (D Satisfactory)
59-50%: 1 (E Sufficient)

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