Marketing Plan Project (3cr)
Course unit code: IIZY6030
General information
- Credits
- 3 cr
- Teaching language
- English
Objective
The students are able to write a marketing plan.
Content
Developing and devising a real marketing plan in co-operation with a chosen existing company, and testing it.
Qualifications
Business Economics 1 & 2, English, Marketing Planning and Measurements
Assessment criteria, satisfactory (1)
Based on written performance