Sport Business Fundamentals (20cr)
Course unit code: HBIB0034
General information
- Credits
- 20 cr
- Teaching language
- English
- Responsible person
- Pia Kreus
Objective
Sport business framework module gives the student the basic understanding of sport business industry and its special features. The module consists of theoretical foundations and practical knowledge of sport marketing, sport management, sport finance and international development of the sport industry. The student gains the understanding of the management practices and skills required to work in sport business organizations.
Content
The module consists of the preferably four separate courses
• Sport marketing
• Sport accounting and administration
• Sport management
• International sport development
Qualifications
Completed first years business studies