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Destination Development (5 cr)

Code: YMRVW100-0K8M3

General information


Timing
01.01.2020 - 31.07.2020
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
Mode of delivery
Contact learning
Unit
School of Business
Teaching languages
English
Degree programmes
Master’s Degree Programme in Tourism and Hospitality Management
Teachers
Minna Tunkkari-Eskelinen
Groups
YMJ19S1
Matkailu- ja palveluliiketoiminnan johtaminen
YMR18S1
Matkailu- ja palveluliiketoiminta
Course
YMRVW100

Materials

Topic related journal articles Industry reports Local research material On-line material provided by the expert in concern

Evaluation scale

0-5

Completion alternatives

Pre- and Post-assignments (70%), webinars and presentations (30%),self-assessment (p)

Further information

-

Student workload

Lectures 15h Webinars and workshops 20 hIndependent study 100 hTotal 135h (one credit equals 27 hours of student work)

Assessment criteria, satisfactory (1)

The learning outcomes of a course will be assessed in accordance with its learning objectives on the basis of the skills and knowledge and general competences specified in The National and European Quality Management Systems (NQF/EQF, level 7). Referring to the learning objectives of the course, the following levels are required:
5 (Excellent) The student shows excellence in applying theory into practice in multiple ways. The student is capable of critical and analytical arguments in terms of destination related theories. The student shows innovative approach.
4 (Very good) The student understands the link between theory and practice of the destination related theories. The student utilizes the analysed knowledge and argues critically for development ideas.
3 (Good) The student is able to utilize strategic understanding of destinations by arguing it into theory and practice
2 (Satisfactory) The student understands the concepts and basic principles of tourism destination topics in a strategic level in both theoretical and practical manner.
1 (Adequate) The student can define the basic concepts of destination management and development. The student’s understanding of the concepts and basic principles is insufficient.
All the areas must be completed satisfactorily. Late return of the assignments will lead to a grade decrease.
0 (Failed) No performance on the level 1.

Teaching language

en

Number of ECTS credits allocated

5

Qualifications

Bachelor's degree

Content

Economic impact data
Competitive advantage
Strategic alliance
Regional tourism strategy
Master plan

Objective

The student is able to make analysis of tourism potential of a place at a national, district or local level. The student knows possible crisis or other historic events of destination, economic development of destination, its residence attitudes and background statistics. The student identifies a regional ecosystem of tourism. The student understands how to evaluate the potential costs and benefits of a tourism development program for a region. The student is able to set visions and goals for tourism stakeholders including strategic alliances and public-private partnerships. The student is able to make a regional tourism strategy or a master plan of a destination.

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