Event Management (5 cr)

Materials

The reading material will be provided by the lecturer in Optima.
Please check also the course ppt slides for additional links about the different topics.

Evaluation scale

0-5

Completion alternatives

If student cannot participate to the lectures the course can be implemented individually.
The assignments will be the same as in the normal course.
Please check the instructions from Optima or contact to the lecturer.

Further information

Exchange students and Study Abroad students 15

Employer connections

Visiting lecturers, event planning for RESTO-Knowhow Competition held in Jyväskylä on March 2021.

Student workload

Total 135 h
Lectures 30 h
Assignments 60 h
Individual working, reading materials 45 h

Assessment criteria, satisfactory (1)

Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher.

0 (Fail) You are unable to achieve the minimum objectives of the course.

1 (Sufficient) You can define the concepts related to events. You identify the significance of events in global and national levels. You can describe the event production process and management.

2 (Satisfactory) You explain the concepts and special characteristics related to events. You can describe the significance of events in global and national levels. You explain the event production process and critical management factors.

Assessment criteria, good (3)

3 (Good) You explain the concepts and special characteristics related to events. You describe and give examples about the significance of events in global and national levels. You can discuss the event production process and highlight important management factors.

4 (Very Good) You categorize the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels. You discuss the event production process and analyze important management factors.

RDI portion

2

Assessment criteria, excellent (5)

5 (Excellent) You can analyze the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels from multiple perspectives. You show critical thinking in the evaluation of the event production process and important management factors.

Content scheduling

Schedule and Topics

Wed 30.9. Introduction to the course / Pre Assignment
Fri 2.10. Introduction to Events / Types of Events
Wed 7.10. Planning the Event (Content, Target Group, Venue)
Fri 9.10. Concept Design of the Event > Guest Julius Meriläinen

WEEK 42 Autumn Holiday no contact

Wed 21.10. Pre Event Management
Fri 23.10. Security and Safety of the Events Mr. Janne Mönkkönen
Wed 28.10. Event Production Ms. Linda Mankki
Fri 30.10. Contracts and Legal Aspects Ms. Jenni Roivas
Wed 4.11. Marketing the Events & Customer Journey
Fri 6.11. Virtual Events
Wed 11.11. Post Event Evaluation and Action
Fri 13.11. Presentations
Wed 18.11. Presentations
Fri 20.11. Outro

Exam schedules

There will be no exam. Please see the assignments from Optima > Event Management

Teaching language

en

Teaching methods

Online (ZOOM) lectures, reading materials and information search, discussions, assignments, group work, guest lectures, self reflection.

There will be 14 online lectures by the lecturer/guest lectures which of 2 are reserved to the presentations (please see the schedule and content below).

Lecutres will take 90 minutes and after that we will have discussions about the topic and the coursework.
Grading is based on the Group assignment (50 %) and individual assignment (50%)
No exam will be held.
Group assignment will be the Event production plan for RESTO-Knowhow Competition organized in Jyväskylä in March 2021.

Location and time

The Course will be held online, the ZOOM link will be provided before the course starts.

Lectures will be held on:

WED 13:15 - 15.45
FRI 13:15 - 16:15

Number of ECTS credits allocated

5

Qualifications

You understand the concepts related to service operations and has basic customer competence. You understand how the tourism industry has developed and what it comprises in Finland and abroad. You understand the general concepts and phenomena related to tourism as well as the principles of responsible tourism.

Content

The principal contents of this course are (1) Structure of the event business sector, (2) Event production process and phases, (3) Ecological and socio-cultural responsibility, (4) Event financial management.

Objective

The object of the course
Events is a dynamic, exciting business sector that is growing both nationally and internationally. In this course, you will gain knowledge how to manage events professionally. After completing this course, you have learned the meaning of the event production process and the significance of events in the service and hospitality industry. This is your first step in developing as an event specialist.

Course competences
MTMCU Customerships
MTMNE Networks
MTMPT Profitable Tourism Business
MTMRE Responsibility
MTMTI Tourism Industry

The learning objectives of the course
You understand the significance of the events from the national and international perspective. You know key actors and services in the event production process. You can describe critical success factors in event management. You can identify and plan different phases in events. You know how to make responsible choices in event planning.