Asian Incoming Tourism (5 cr)
Code: MMFT9000-3002
General information
- Enrollment
-
03.08.2020 - 30.08.2020
Registration for the implementation has ended.
- Timing
-
26.10.2020 - 18.12.2020
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- School of Business
- Teaching languages
- English
- Seats
- 0 - 60
- Degree programmes
- Bachelor's Degree Programme in Tourism Management
- Teachers
- Susanna Nuijanmaa
- Groups
-
HBI18S1Degree Programme in International Business
-
MRE18SBMatkailu- ja palveluliiketoiminta
-
MRE18SAMatkailu- ja palveluliiketoiminta
-
ZJK20SMKorkeakoulujen välinen yhteistyö, MARATA
-
MTM19S1Bachelor's Degree Programme in Tourism Management
-
HBI18K1Degree Programme in International Business
- Course
- MMFT9000
Materials
Current materials about the topic provided by course tutors
Evaluation scale
0-5
Further information
CampusOnline: 20
Exchange students 15
Virtual portion
5
Student workload
Online lectures 16 h
Assignments 55 h
Reading the course materials 44 h
Preparing for exam 20 h
Total 135 h
Assessment criteria, satisfactory (1)
1: The student shows understanding of the basic facts affecting the incoming tourism from China and Japan. A student uses the minimum amount of the sources of the information for assignments. She/he understands the need for the tourism product adaptation and marketing methods to the specific markets.
2: The student shows understanding of the basic facts affecting the incoming tourism from China and Japan. A student uses few relevant sources of information for assignments. She/he understands the need for the tourism product adaptation and marketing methods to the specific markets and can present relevant ideas to it.
3: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in his/her assignments and can also present relevan own ideas for tourism development.
4: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in the logical way and present innovative ideas for tourism development.
5: The student shows an analytical approach to the topic. She/he can combine information from several information sources in the logical way and present innovative own ideas for tourism development.
Assessment criteria, good (3)
3: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in his/her assignments and can also present relevan own ideas for tourism development. 4: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in the logical way and present innovative ideas for tourism development.
Assessment criteria, excellent (5)
5: The student shows an analytical approach to the topic. She/he can combine information from several information sources in the logical way and present innovative own ideas for tourism development.
Teaching language
en
Teaching methods
On-line studying
Assignments
Discussions
Personal portfolio
Exam
Number of ECTS credits allocated
5
Qualifications
The student understands the general concepts and phenomena related to tourism.
Content
•China and Japan as market areas for incoming tourism to Europe
•Tourism product development and adaptation to Asian markets
•Marketing and distribution to China and Japan
Objective
Asia is more and more powerful generating area for the tourism in Europe. After this course the student is familiar with the outbound tourism especially from China and Japan.
The student knows tourism related consumer behavior models from these countries. She/he knows relevant marketing models and distribution channels in these countries.
Hse/he understands the specific demands of the Asian customers travelling to Europe.