Asian Incoming Tourism (5 cr)
Code: MMFT9000-3004
General information
- Enrollment
-
01.08.2022 - 25.08.2022
Registration for the implementation has ended.
- Timing
-
01.11.2022 - 21.12.2022
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- School of Business
- Teaching languages
- English
- Seats
- 0 - 60
- Degree programmes
- Bachelor's Degree Programme in Tourism Management
- Teachers
- Susanna Nuijanmaa
- Kari Halonen
- Groups
-
MTM21S1Bachelor's Degree Programme in Tourism Management
-
ZJK22SMKorkeakoulujen välinen yhteistyö, MARATA
-
ZJA22SMAvoin AMK, marata
-
MTM20S1Bachelor's Degree Programme in Tourism Management
-
MTM22VSBachelor's Degree Programme in Tourism Management,vaihto-opiskelu/Exchange studies
- Course
- MMFT9000
Materials
Current materials about the topic provided by course tutors
Evaluation scale
0-5
Further information
CampusOnline: 20 (included in the total capacity)
Open UAS 5 (included in the total capacity)
Exchange students: 5 (included in the total capacity)
Employer connections
Course includes visiting industry specialists (video lectures) supporting student's knowhow in the topic.
Virtual portion
5
Student workload
Learning the course materials 70 h
Assignments 65 h
Total 135 h
Assessment criteria, satisfactory (1)
1: The student shows understanding of the basic facts affecting the incoming tourism from China and Japan. A student uses the minimum amount of the sources of the information for assignments. She/he understands the need for the tourism product adaptation and marketing methods to the specific markets.
2: The student shows understanding of the basic facts affecting the incoming tourism from China and Japan. A student uses few relevant sources of information for assignments. She/he understands the need for the tourism product adaptation and marketing methods to the specific markets and can present relevant ideas to it.
3: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in his/her assignments and can also present relevan own ideas for tourism development.
4: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in the logical way and present innovative ideas for tourism development.
5: The student shows an analytical approach to the topic. She/he can combine information from several information sources in the logical way and present innovative own ideas for tourism development.
Assessment criteria, good (3)
3: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in his/her assignments and can also present relevan own ideas for tourism development. 4: The student shows understanding of the various facts affecting the incoming tourism from China and Japan. The student can combine information from several information sources in the logical way and present innovative ideas for tourism development.
Assessment criteria, excellent (5)
5: The student shows an analytical approach to the topic. She/he can combine information from several information sources in the logical way and present innovative own ideas for tourism development.
Content scheduling
Course learning platform will open in the beginning of the course. Course has three optional webinars. Times for the webinars will be published when the course starts. Webinar links will be available in course learning platform in Moodle.
Each assignment has a given deadline throughout the course.
Exam schedules
No exam
Teaching language
en
Teaching methods
On-line studying implemented in Moodle, optional webinars in Zoom
Video lectures and visitors
Assignments
On-line discussions
Personal portfolio
Required tools: fast Internet connection, computer, MS Office.
Location and time
The course is held 100% online
Number of ECTS credits allocated
5
Qualifications
The student understands the general concepts and phenomena related to tourism.
Content
•China and Japan as market areas for incoming tourism to Europe
•Tourism product development and adaptation to Asian markets
•Marketing and distribution to China and Japan
Objective
Asia is more and more powerful generating area for the tourism in Europe. After this course the student is familiar with the outbound tourism especially from China and Japan.
The student knows tourism related consumer behavior models from these countries. She/he knows relevant marketing models and distribution channels in these countries.
Hse/he understands the specific demands of the Asian customers travelling to Europe.