Global Innovation Marketing Strategies (5 cr)

Code: HB00CQ19-3002

General information

Enrollment: 18.11.2024 - 09.02.2025
Registration for the implementation has ended.

Timing: 10.02.2025 - 19.05.2025
Implementation is running.

Number of ECTS credits allocated: 5 cr

Local portion: 5 cr

Mode of delivery: Contact learning

Unit: School of Business

Campus: Main Campus

Teaching languages: English

Teachers: Juha Saukkonen

Groups: HBI25VKK
Bachelor’s degree in Business Administration, Kedge Business School

Course: HB00CQ19

Materials

Coursebooks: ( e-books accessible via JAMK Library web)
Aulet, B: (2013) Disciplined Entrepreneurship: 24 Steps to a Successful Startup. John Wiley & Sons
Aulet, B. (2017). Disciplined entrepreneurship workbook. John Wiley & Sons.

+ additional printed and online material assigned by the teacher

Evaluation scale

0-5

Completion alternatives

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

Further information

Course grading is based on the assessments of assignments (biweekly interim written reports and presentations (5 x 10 % ) and final report (30%) and presentation (20 %)

Student workload

Contact teaching sessions 50 hrs
Individual online learning 20 hrs
Groupworking (assignments - reports and presentations) 65 hrs

Content scheduling

10.2.-24.5.2025 One block of 2 x 90 minutes per week.
At Rajakatu campus (not a computer class)

Exam schedules

No exam, assessment based on assignments and presentations.

Teaching language

Teaching methods

Classroom teaching -lectures, workshops. Groupwork assignments and their presentations and reports.
Online learning