Influence Marketing for Industrial Business (3cr)
Code: TK00BU17-3004
General information
- Enrollment
- 01.04.2025 - 30.04.2025
- Registration for the implementation has ended.
- Timing
- 19.05.2025 - 23.05.2025
- Implementation has ended.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- School of Technology
- Campus
- Main Campus
- Teaching languages
- English
- Seats
- 0 - 25
- Degree programmes
- Bachelor's Degree Programme in International Business
- Bachelor's Degree Programme in Business Management
- Bachelor's Degree Programme in Mechanical Engineering
- Bachelor's Degree Programme in International Logistics
- Bachelor's Degree Programme in Logistics
- Bachelor's Degree Programme in Construction and Civil Engineering
- Bachelor's Degree Programme in Construction Management
- Teacher in charge
- Marjo Turunen
- Course
- TK00BU17
Materials
The textbook to be used in the course:
Title: Winfluence: Reframing Influencer Marketing to Ignite Your Brand
Author: Jason Falls
ISBN-10: 1642011347
ISBN-13: 978-1642011340
ASIN: B08VGNX78R
Publisher: Entrepreneur Press, 2021
Evaluation scale
Pass/Fail
Completion alternatives
Only face-to-face participation is possible
Further information
Main teacher: Dr. Don Roy, Middle Tennessee State University (MTSU), USA, don.roy@mtsu.edu
Coordinator: Mrs. Marjo Turunen, Jamk University of Applied Sciences, marjo.turunen@jamk.fi
Exam schedules
No exams, 100 % participation needed.
Teaching language
en
Teaching methods
Lectures, company visits, group work, cruise Päijänne with dinner, free time activities
Number of ECTS credits allocated
3
Content
The course covers four major topics:
1. Culture- its impact on consumer behavior
2. Influence- mechanics of shifting people’s thoughts and actions
3. Influencer Marketing- considerations for selecting influencers and creating campaigns
4. B2B Influencer Marketing- applying influencer marketing practices to engaging B2B audiences.
Objective
The objective of this course is to acquaint students with the role of influence in marketing and how influencer marketing strategies can be used to meet business objectives. An emphasis is placed on the role of culture and influence in industrial business, although the topics are also studied in the context of business-to-consumer marketing.