Commercialization (4cr)

Objective

The students are able to use launching and product development tools. They can analyze, plan and implement the commercialization process. The students participate the R&D activities of the School of Business Administration in accordance with the objectives of the course.

Content

Innovations, market-oriented product development as a continual process, marketing research supporting product development, changes caused by a technological operating environment, standardization. Basics of the protection of designs and patents. Company visits and guest lecturers. Problem-based assignment included.

Qualifications

The students are able to decide on the competitive tools of marketing and on marketing plans.

Assessment criteria, satisfactory (1)

Class participation, individual and group reporting skills, individual and group presentation skills, teamwork skills. Mastery of the subject and course concepts in the written exam, exercises and reports.