Experience Marketing (4cr)

Objective

The students are able to analyze the implementation of various experiential and commercial events from an economic perspective, to assess the activities and strategies of event organizers, to make plans and decisions to support the activities of the organizers, and to act as members of the organization of such events. The students participate in the R&D activities of the centre of expertise of the School of Business Administration in accordance with the objectives of the course.

Content

Sports marketing, event marketing, media visibility, event production, social responsibility and sponsoring.

Qualifications

The students are able to decide on the competitive tools of marketing and on marketing plans.

Assessment criteria, satisfactory (1)

The student's performance corresponds the learning outcomes
90-100%: excellent (5)
o 89-80%: very good (4)
o 79-70%: good (3)
o 69-60%: satisfactory (2)
o 59-50%: sufficent (1)