Development of Network and Mobile Marketing (4cr)

Objective

The students are able to assess the suitability of the Internet for the marketing of a company. They are able to create an implementation plan for an Internet service as part of a company's marketing plan and/or to create an integrated marketing plan for a company's Internet service. They can analyze and assess the effectiveness and profitability of an Internet service and to conduct studies to determine profitability. They are able to reach mobile and unstable clients with mobile tools, in a mobile world. They are able to react in their plans to uncertainty and to utilize new mobile tools. The students participate in the R&D activities of the centre of expertise of the School of Business Administration in accordance with the objectives of the course.

Content

The relations between the sub-sectors of marketing and an Internet service, network marketing and campaigns, virtual distribution options, network clients, network business, e-commerce sites, network ethics, mobility and constant change as social values, information networks and availability, user interfaces and interaction, Internet and mobile service concepts as marketing tools.

Qualifications

The students are able to make marketing channel choices and understand the potential of the Internet as a marketing channel, as well as the role of the media in marketing.

Assessment criteria, satisfactory (1)

The student's performance corresponds the learning outcomes
90-100%: excellent (5)
o 89-80%: very good (4)
o 79-70%: good (3)
o 69-60%: satisfactory (2)
o 59-50%: sufficent (1)