Marketing Survey (4cr)

Objective

The students familiarize themselves with the planning of a marketing survey and the creation of a plan

Content

Information system of marketing, systems supporting decision-making; observational, experimental and qualitative research; defining population and random sample, choosing research method, planning questions and processing and analyzing data, reporting and utilizing results to achieve competitive edge.

Qualifications

Business Administration 1 and 2

Assessment criteria, satisfactory (1)

Based on written and oral demonstration