Electronic Consumer Services (5cr)

Objective

The students
-understand the role of electronic services as part of business activity
-recognize the potential of electronic services in the business of a chosen branch and the consumers' environment
-can define the role of e-services at the various stages of a company's business operation process
-have a basic knowledge of the production process of high-quality e-services

Content

-e-services
-different roles as part of business
-technologies
-points of departure for planning

Qualifications

MMPC2310 Consumer Behaviour

Assessment criteria, satisfactory (1)

The students demonstrate, through versatile assignments, their command of the set learning outcomes.