Strategic Management of a Service Company (10cr)

Objective

The students
• master the key principles and methods of strategic planning and management in a responsible service company, and are able to apply them to authentic business environments
• are able to apply strategic marketing tools to the planning and management of customer relationships, marketing research, and strategic business areas in a holistic manner both In the home country and abroad
• are able to operate in networks and find beneficial business partnerships
• master the overall, long-term financial planning in a service business (investments, financing, profitability, solvency, risk carrying capacity, and growth)
• are able to utilise the main strategic methods related to the HR and managerial competences required in management
• know and master the central legislation and licence practices governing SMEs

Content

• Creativity in business strategy work
• Strategic level business planning in practice
• Strategic level marketing planning and implementation
• Strategic level HRM and talent management
• Strategic level financial planning and management

Qualifications

The students
• are able to use the tools required in planning, implementing and monitoring business processes in their area of expertise
• are able to develop and manage process-based quality systems at the operational level
•are able to utilise the competitive tools of customer relationship marketing in their area of expertise
• are able to plan and manage the development of personnel competence in the role of a supervisor, and master different management methods to develop the wellness of a work community
• know how to apply the legislation governing HR management in the service business

Assessment criteria, satisfactory (1)

The students master the essential techniques and principles of strategic management in accordance with the learning outcomes.