Marketing ManagementLaajuus (5 cr)
Code: MTMW2410
Credits
5 op
Teaching language
- English
Responsible person
- Susanna Nuijanmaa
Objective
Student understand the significance of the integrated marketing communication and can apply the theoretical knowledge in marketing planning. She/he understands the meaning of the digitalization in tourism marketing and need for relevant follow-up systems.
Student knows the brand strategy theories, models and concepts and understands their relevance in practice. Student understands the meaning of the brand in making the intangible tourism service tangible. She/he understands the meaning of customer intelligence in developing brand strategies
Content
- marketing intelligence
- marketing communication planning
- marketing follow-up systems
- concepts of brand and brand equity
- integrated marketing communication in relation to brand building
- Ethical issues
Qualifications
Student knows the basics of marketing, accounting and management.
Assessment criteria, satisfactory (1)
Excellent 5: The student demonstrates a holistic, critical and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Very good 4: The student demonstrates a nearly holistic, critical and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Good 3: The student demonstrates a somewhat holistic and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Satisfactory 2: The student demonstrates under guidance an understanding of the abovementioned learning objectives. Application is satisfactory.
Adequate 1: The student demonstrates under guidance an understanding of the abovementioned learning objectives, but the application is found lacking.
If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).
Assessment criteria, good (3)
Good 3: The student demonstrates a somewhat holistic and analytical understanding and ability to apply in terms of the learning objectives.
Very good 4: The student demonstrates a nearly holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.
Assessment criteria, excellent (5)
Excellent 5: The student demonstrates a holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.
Enrollment
01.08.2023 - 24.08.2023
Timing
28.08.2023 - 19.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
School of Business
Campus
Main Campus
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Bachelor's Degree Programme in Tourism Management
Teachers
- Janne-Valtteri Nisula
Groups
-
ZJA23SMAvoin amk, marata
-
MTM22S1Bachelor's Degree Programme in Tourism Management
-
MTM23VSBachelor's Degree Programme in Tourism Management,vaihto-opiskelu/Exchange studies
Objective
Student understand the significance of the integrated marketing communication and can apply the theoretical knowledge in marketing planning. She/he understands the meaning of the digitalization in tourism marketing and need for relevant follow-up systems.
Student knows the brand strategy theories, models and concepts and understands their relevance in practice. Student understands the meaning of the brand in making the intangible tourism service tangible. She/he understands the meaning of customer intelligence in developing brand strategies
Content
- marketing intelligence
- marketing communication planning
- marketing follow-up systems
- concepts of brand and brand equity
- integrated marketing communication in relation to brand building
- Ethical issues
Materials
The lecturer will provide all materials to the course in Moodle.
Course book will be announced latest at the beginning of the course.
Teaching methods
Lectures
Group Assignment
Individual Learning
Exam schedules
Will be informed in the beginning of the course
Completion alternatives
No alternative options.
Student workload
Lectures 45
Exam 40
Assignments 50
In total 135 h
Further information
Open UAS: 5 (included in the total capacity)
Exchange: 5 (included in the total capacity)
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
Excellent 5: The student demonstrates a holistic, critical and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Very good 4: The student demonstrates a nearly holistic, critical and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Good 3: The student demonstrates a somewhat holistic and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Satisfactory 2: The student demonstrates under guidance an understanding of the abovementioned learning objectives. Application is satisfactory.
Adequate 1: The student demonstrates under guidance an understanding of the abovementioned learning objectives, but the application is found lacking.
If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).
Assessment criteria, good (3)
Good 3: The student demonstrates a somewhat holistic and analytical understanding and ability to apply in terms of the learning objectives.
Very good 4: The student demonstrates a nearly holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.
Assessment criteria, excellent (5)
Excellent 5: The student demonstrates a holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.
Qualifications
Student knows the basics of marketing, accounting and management.
Enrollment
01.08.2022 - 25.08.2022
Timing
29.08.2022 - 15.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
School of Business
Campus
Main Campus
Teaching languages
- English
Seats
0 - 50
Degree programmes
- Bachelor's Degree Programme in Tourism Management
Teachers
- Tommi Skottman
Groups
-
MTM21S1Bachelor's Degree Programme in Tourism Management
-
ZJA22SMAvoin AMK, marata
-
MTM22VSBachelor's Degree Programme in Tourism Management,vaihto-opiskelu/Exchange studies
Objective
Student understand the significance of the integrated marketing communication and can apply the theoretical knowledge in marketing planning. She/he understands the meaning of the digitalization in tourism marketing and need for relevant follow-up systems.
Student knows the brand strategy theories, models and concepts and understands their relevance in practice. Student understands the meaning of the brand in making the intangible tourism service tangible. She/he understands the meaning of customer intelligence in developing brand strategies
Content
- marketing intelligence
- marketing communication planning
- marketing follow-up systems
- concepts of brand and brand equity
- integrated marketing communication in relation to brand building
- Ethical issues
Further information
Avoin amk 3
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
Excellent 5: The student demonstrates a holistic, critical and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Very good 4: The student demonstrates a nearly holistic, critical and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Good 3: The student demonstrates a somewhat holistic and analytical understanding and ability to apply in terms of the abovementioned learning objectives.
Satisfactory 2: The student demonstrates under guidance an understanding of the abovementioned learning objectives. Application is satisfactory.
Adequate 1: The student demonstrates under guidance an understanding of the abovementioned learning objectives, but the application is found lacking.
If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).
Assessment criteria, good (3)
Good 3: The student demonstrates a somewhat holistic and analytical understanding and ability to apply in terms of the learning objectives.
Very good 4: The student demonstrates a nearly holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.
Assessment criteria, excellent (5)
Excellent 5: The student demonstrates a holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.
Qualifications
Student knows the basics of marketing, accounting and management.