Opetussuunnitelmat

Objective

This course prepares you for guiding work in the tourism industry. After the course you can start selling your own guiding services eg. as a freelancer and you are networked with other guides in the Jyväskylä area. Course does not lead to official certification.

You gain confidence and practical guiding skills through a variety of learning methods (eg contact lessons and meetings, written and verbal assignments, model learning, visits to local attractions, hands-on exercises and tests).

Competence objective
You understand the basics of guiding as a part of tourism work.
You know how to plan and implement customer-centric guiding experiences.
You can find and tell local stories about Jyväskylä area that are based on facts.
You can demonstrate the basic technique of guiding by walking.

Content

Basic theory of guiding in tourism, local area knowledge and specific features, preparing for guiding work, presentation and storytelling techniques, commercialization of guiding services, guiding methods and practices by walking.

Qualifications

This course is suitable for learners who are interested to work as a city guide by selling their own services independently. All learners are offered the same level of orientation to topic. Learners are divided into small study groups with similar competence level. The learning content has an emphasis on Jyväskylä, which is why prior local knowledge of Jyväskylä area is an advantage. Language proficiency: the learner is able to communicate fluently (verbal and written) at least in English. Any further language skills are an advantage but not required in the course. Course learning platform is in Moodle so learners need to be confident with basic use of ICT to able to study the course. Learners are recommended to take a test to measure their digital skill level and develop skills according to the test results before the course begins: https://oppimateriaalit.jamk.fi/digitallearningskills/

Assessment criteria, approved/failed

Pass Student has completed all learning activities according to instructions and schedule. Student understands the basics of guiding as a part of tourism work. Student knows how to mediate customer-centric guiding experiences. Student can find and tell local stories about Jyväskylä area that are based on facts. Student demonstrates the basic technique of guiding by walking.
Fail Student does not meet the above criteria.