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Athlete’s Stakeholder RelationsLaajuus (5 cr)

Code: HTLMS002

Credits

5 op

Teaching language

  • Finnish

Responsible person

  • Aila Ahonen
  • Juuso Hassi

Objective

The student will be able to recognise drivers and factors impacting ones overall well-being and career. The student will be able to recognise financial potential of one's athlete career and he understands the essentials of sport business planning for his own career. The student is able to develop a personal marketing or communication plan and he understands the opportunities and expectations of partnerships.

Content

This module introduces basic management and sponsorship agreements, the added value generated to both parties. The student gets familiar with the rights and obligations of the contracting parties. Additionally, new revenue creation opportunities of the athlete, the athlete company and taxation issues will be discussed.

Qualifications

The module can be included to elective studies in every Degree Programme at JAMK but must be approved by the tutor teacher or study coordinator before starting them. The student can choose to take 1-3 courses from the module and they should be completed in the recommended order.

Assessment criteria, satisfactory (1)

The student can evaluate and reflect ones skills and competences in order to develop the commercial potential of his career. The student is able critically evaluate the potential sponsorships and partnership offers.

Assessment criteria, approved/failed

You can evaluate and reflect your skills and competences in order to develop the commercial potential of your career. and make it tangible. You are able to critically evaluate the potential sponsorships and partnership offers, develop and utilise them in novel ways. You are able communicate with different stakeholders in a professional manner.

Enrollment

01.08.2023 - 29.05.2024

Timing

28.08.2023 - 29.07.2024

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

School of Business

Campus

Main Campus

Teaching languages
  • Finnish
Seats

20 - 40

Degree programmes
  • Bachelor's Degree Programme in Business Management
Teachers
  • Juuso Hassi
  • Juuso Hassi
Teacher in charge

Aila Ahonen

Groups
  • ZJK24KH
    Korkeakoulujen välinen yhteistyö, LITA
  • ZJA23SH
    Avoin amk, lita
  • ZJA24KH
    Avoin AMK, lita
  • ZJK23SH
    Korkeakoulujen välinen yhteistyö, LITA
  • HTL22S1
    Liiketalouden tutkinto-ohjelma (AMK)
  • ZJA23SHNO1
    Avoin amk, lita, nonstop 1, verkko
  • HTL22SIY
    Liiketalouden tutkinto-ohjelma (AMK)

Objective

The student will be able to recognise drivers and factors impacting ones overall well-being and career. The student will be able to recognise financial potential of one's athlete career and he understands the essentials of sport business planning for his own career. The student is able to develop a personal marketing or communication plan and he understands the opportunities and expectations of partnerships.

Content

This module introduces basic management and sponsorship agreements, the added value generated to both parties. The student gets familiar with the rights and obligations of the contracting parties. Additionally, new revenue creation opportunities of the athlete, the athlete company and taxation issues will be discussed.

Location and time

Non-stop toteutus. Opiskelija voi suorittaa opintojakson oman aikataulun mukaisesti.

Materials

Suomen Olympiakomitean teos "Kehity huippu-urheilijaksi" sekä muu kurssilla jaettava materiaali

Teaching methods

Verkkototeutus Moodle-alustalla, videoluennot, tehtävät, ohjaus

Student workload

Videoluennot 10 h
Materiaalien lukeminen ja tehtävien tekeminen 125 h

Further information

Avoin amk 10
EduFutura 20
Campusonline 20

Evaluation scale

Pass/Fail

Assessment criteria, satisfactory (1)

The student can evaluate and reflect ones skills and competences in order to develop the commercial potential of his career. The student is able critically evaluate the potential sponsorships and partnership offers.

Assessment criteria, approved/failed

You can evaluate and reflect your skills and competences in order to develop the commercial potential of your career. and make it tangible. You are able to critically evaluate the potential sponsorships and partnership offers, develop and utilise them in novel ways. You are able communicate with different stakeholders in a professional manner.

Qualifications

The module can be included to elective studies in every Degree Programme at JAMK but must be approved by the tutor teacher or study coordinator before starting them. The student can choose to take 1-3 courses from the module and they should be completed in the recommended order.

Enrollment

01.08.2022 - 31.05.2023

Timing

29.08.2022 - 31.07.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

School of Business

Campus

Main Campus

Teaching languages
  • Finnish
Seats

0 - 40

Degree programmes
  • Bachelor's Degree Programme in Business Management
Teachers
  • Juuso Hassi
  • Juuso Hassi
Teacher in charge

Aila Ahonen

Groups
  • HTL21S1
    Liiketalouden tutkinto-ohjelma (AMK)
  • ZJK22SH
    Korkeakoulujen välinen yhteistyö, LITA
  • ZJK23KH
    Korkeakoulujen välinen yhteistyö, LITA
  • ZJA22SH
    Avoin AMK, lita
  • HTL21SIY
    Liiketalouden tutkinto-ohjelma (AMK)

Objective

The student will be able to recognise drivers and factors impacting ones overall well-being and career. The student will be able to recognise financial potential of one's athlete career and he understands the essentials of sport business planning for his own career. The student is able to develop a personal marketing or communication plan and he understands the opportunities and expectations of partnerships.

Content

This module introduces basic management and sponsorship agreements, the added value generated to both parties. The student gets familiar with the rights and obligations of the contracting parties. Additionally, new revenue creation opportunities of the athlete, the athlete company and taxation issues will be discussed.

Location and time

Non-stop toteutus. Opiskelija voi suorittaa opintojakson oman aikataulun mukaisesti.

Materials

Suomen Olympiakomitean teos "Kehity huippu-urheilijaksi" sekä muu kurssilla jaettava materiaali

Teaching methods

Verkkototeutus Moodle-alustalla, videoluennot, tehtävät, ohjaus

Student workload

Videoluennot 10 h
Materiaalien lukeminen ja tehtävien tekeminen 125 h

Further information

Avoin amk 10
EduFutura 20
Campusonline 20

Evaluation scale

Pass/Fail

Assessment criteria, satisfactory (1)

The student can evaluate and reflect ones skills and competences in order to develop the commercial potential of his career. The student is able critically evaluate the potential sponsorships and partnership offers.

Assessment criteria, approved/failed

You can evaluate and reflect your skills and competences in order to develop the commercial potential of your career. and make it tangible. You are able to critically evaluate the potential sponsorships and partnership offers, develop and utilise them in novel ways. You are able communicate with different stakeholders in a professional manner.

Qualifications

The module can be included to elective studies in every Degree Programme at JAMK but must be approved by the tutor teacher or study coordinator before starting them. The student can choose to take 1-3 courses from the module and they should be completed in the recommended order.

Enrollment

01.08.2021 - 12.06.2022

Timing

23.08.2021 - 31.08.2022

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

School of Business

Teaching languages
  • Finnish
Teachers
  • Juuso Hassi
Teacher in charge

Aila Ahonen

Groups
  • ZJA21SH
    Avoin AMK, lita
  • HTL19S1
    Liiketalous
  • HTL20S1
    Liiketalous
  • ZJA22KH
    Avoin AMK, lita

Objective

The student will be able to recognise drivers and factors impacting ones overall well-being and career. The student will be able to recognise financial potential of one's athlete career and he understands the essentials of sport business planning for his own career. The student is able to develop a personal marketing or communication plan and he understands the opportunities and expectations of partnerships.

Content

This module introduces basic management and sponsorship agreements, the added value generated to both parties. The student gets familiar with the rights and obligations of the contracting parties. Additionally, new revenue creation opportunities of the athlete, the athlete company and taxation issues will be discussed.

Location and time

Opiskelija voi suorittaa opintojakson oman aikataulun mukaisesti.

Materials

Annetaan kurssilla.

Teaching methods

Verkkototeutus Moodle-alustalla, videoluennot, tehtävät, ohjaus

Evaluation scale

Pass/Fail

Assessment criteria, satisfactory (1)

The student can evaluate and reflect ones skills and competences in order to develop the commercial potential of his career. The student is able critically evaluate the potential sponsorships and partnership offers.

Assessment criteria, approved/failed

You can evaluate and reflect your skills and competences in order to develop the commercial potential of your career. and make it tangible. You are able to critically evaluate the potential sponsorships and partnership offers, develop and utilise them in novel ways. You are able communicate with different stakeholders in a professional manner.

Qualifications

The module can be included to elective studies in every Degree Programme at JAMK but must be approved by the tutor teacher or study coordinator before starting them. The student can choose to take 1-3 courses from the module and they should be completed in the recommended order.