Future Trends and Innovation in Tourism (5cr)

Objective

The students can
- recognize new business opportunities based on future consumer needs, the resources of the business environment, and the competitive situation
- plan innovative, responsible and future-oriented products and services for tourism enterprises

Content

Imageneering
Open innovation
Tourism innovations
Tourism future tools
Innovation tools
Project management

Qualifications

Student understands basics of
- scope of tourism industry
- management of tourism company
- meaning of service as part of customer experience
- meaning of innovation for companies
- themes of sustainability

Assessment criteria, satisfactory (1)

1
Choice of view:
Narrow and simple view to theme, actors in the field and concepts
Use of additional material:
General sources of material or material that has been delivered during the course has been barely used
Reaching the goals of the course:
Student reaches the goals from own perspective
Report:
Descriptive and short, structure of text is weak, visualization is weak and sources are one-sided

2
Choice of view:
Narrow view to theme, actors in the field and concepts
Use of additional material:
General sources of material or material that has been delivered during the course has been used
Reaching the goals of the course:
Student reaches the goals from own perspective
Report:
Descriptive, structure of text is weak, visualization is weak and sources are one-sided

3
Choice of view:
Student has a broad and clear vision of different types of touristic concepts and actors on business and organization level
Use of additional material:
Only a few material is used, more material may have been introduced but not used.
Reaching the goals of the course:
Students shows the ability to reach the goals on organizational level
Report:
Report that is easy to read including little visualization and some signs of reason – outcome thinking

4
Choice of view:
Borders of different industries has been overcome and possibilities has been recognized
Use of additional material:
Broad usage of material and of modern material linked to tourism has been used
Reaching the goals of the course:
Student reaches the goals and shows analytical thinking ability in developing to go over organizational level
Report:
Report is well structured and shows good thinking. Additional material is mainly national and it is varied.

5
Choice of view:
Borders of different industries has been overcome and possibilities has been recognized
Use of additional material:
Broad usage of material and of modern material linked to tourism has been used
Reaching the goals of the course:
Student reaches the goals and shows analytical and innovative ability in developing to go over organizational level
Report:
Report is well structured and shows analytical and innovative thinking. Additional material is national and international. Material used is relevant and it is varied.