EU as a Market AreaLaajuus (5 cr)

Objective

The student has an understanding of the European Union as a whole and can describe the planning process of export operations and the main aspects of the export strategy. He/she can acquire market information and prepare a market analysis of a given EU country and evaluate its potentials as a target market from the viewpoint of a specific field or company.

Content

The role of market analysis in planning export operations; acquiring market information; methods used in the evaluation of potential markets and how to design a market analysis; the EU as an internal market; the industries in the EU; the European consumer and retail trade.

Qualifications

The student knows the principles of planning a company's export policy and understands the logic behind export plan and market research.

Assessment criteria, satisfactory (1)

Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, Level 6.The assessment criteria for individual courses are given in an annex to the implementation plan of the course.