Digital MarketingLaajuus (5 cr)

Objective

Students are able to analyze and develop the business and services making use of digital tools and social media.

The student understands the importance of digital marketing in strategic marketing planning and development.

Students understand the online customer behavior and are able to guide the organization or the company's products and services, marketing activities in the digital environment, the changing needs and demands.

Content

Students gain a broad knowledge and skills base mm. display advertising, search engine marketing - and optimization, marketing, social media and email, as well as content and inbound marketing.

Qualifications

HBA10300 Marketing

Assessment criteria, satisfactory (1)

1 (poor)
Students are familiar with the basic terms of digital marketing. Students are able to identify and evaluate the different types of customers and customer groups' needs and problems of digital marketing. Students know how web analytics can be used to marketing decision-making. The student understands the role of digital marketing in the development of the organization to the changing needs.
2 (satisfactory)
The student is able to independently analyze a company or organization of digital marketing communications. The student is able to produce digital marketing campaigns for different target groups.
3 (good)
Students are able to develop the company's digital marketing. The student is able to critically assess the development needs, as well as posts for improvements to make the working environment and also in an international context.
4 (very good)
The student will be able to critically analyze and develop marketing in the digital environment. He is able to control the marketing of digital channels as a whole. The student shows mastery to develop the company's marketing strategy for digital channels.
5 (excellent)
The student will be able to develop the digital marketing channels and to develop new audiences, products, or services. He demonstrates mastery of digital marketing strategic engagement in such a way that development work can be shown evidence of analysis tools in measuring the organization's expansion of the business and development.