Competitive Advantages in Retail BusinessLaajuus (5 cr)
Course unit code: HBM21900
General information
- Credits
- 5 cr
- Teaching language
- Finnish
Objective
The students able to analyze the retail environmet: markets, customer, distribution channels and social responsibility ja They are able to make retail marketing mix desicions and measure the productivity in retail business.
Content
retail environmet: markets, customer, distribution channels and social responsibility, retail marketing mix, productivity in retail business.
Qualifications
The students have basic skills in marketing.
Assessment criteria, satisfactory (1)
Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, Level 6.
The assessment criteria for individual courses are given in an annex to the implementation plan of the course.