Visual MarketingLaajuus (5 cr)

Objective

The student is familiar with visual marketing methods and their use in the clothing sector and able to apply these in his/her own work. He/she knows how to design and introduce visual marketing methods in clothing and online trade. The student has basic knowledge of product descriptions. The student is able to plan descriptions of clothes and the use of images for the needs of corporate communications. The student perceives the individual, group-oriented and cultural meanings of clothing.

Content

Visual marketing
Methods of visual marketing in the clothing sector
Visual presentation
Basics of product description
Shooting arrangements, photo shoots and image manipulation
Use of product images in the clothing sector
Phenomena in clothing and their temporal links to what is happening in society

Qualifications

Basics of marketing

Assessment criteria, satisfactory (1)

Level 5
The student have excellent level in visual marketing theory and practical tools and can organize and produce his/her own innovative marketing project using skills in project planning, photography, image processing, lay out and analyzing the outcome.
Level 3-4
The student has good knowledge of visual marketing tools and has good skills in solving problems in planning projects and doing the practical work.
Level 1-2
The student has passable knowledge of visual marketing processes and is able to solve most of the problems in practical work.