Marketing SkillsLaajuus (6 cr)

Objective

The participants have a comprehensive view into marketing and its implementation. They have in-depth competence in different types of marketing (e.g. event marketing, advertising, and the marketing of expert services) according to their personal choices. They can use essential marketing tools and methods, as well as plan marketing. They understand the basics of customer relationship thinking and can act in a customer-oriented way

Content

The basics of marketing, building and maintaining customer relationships, market research methods, the marketer as creator of client encounters, campaigning and advertising. Experientiality/emotionality/sensationality, creating memorable experiences, segmentation, marketing of expert services, mental pictures in marketing, the use of communication channels in marketing. The contents are determined by the needs of the participants and their team enterprises.

Qualifications

Basic skills in customer service and representation, service-mindedness in customer situations, basic negotiation skills in practice, basic skills and experience of sales work.

Assessment criteria, satisfactory (1)

Team entrepreneur’s evaluation is based on general attitude towards the learning, usage of the competence and making the knowledge visible. Participation for the training sessions and practical project work with the customers as well as written essays are part of the evaluation. Self evaluation in the form of reflection papers plays a central role in the evaluation process.
0= No competence
The learner has no competences from the area under evaluation. The performance is far below the target (not enough training session or project work hours, bad quality in essays and reflection papers).
1 = Beginner
The learner understands the basics from the area under evaluation but the attitude towards the learning is weak. Reflections and essays are superficial.
2= Progressed beginner
The learner understands the meaning of the learning attitude in some level and she/he has done some project from the area under evaluation. Essays and reflection papers shows understanding of the theories.
3= operator
The learner has an active attitude towards the learning -> Active participation for the training sessions, the competence area under evaluation is used in different kinds of projects, essays are applied and reflection papers are describing own development.
4= Competent
The learner has an active attitude towards the learning -> the learner is active in developing the content for the training sessions. Essays and reflection papers are profound and analytical in nature.
5=Expert
The learner has a spontaneous? and developing attitude towards the learning -> this shows as taking the leadership position in the training sessions. The projects done are diverse as well as the reflection papers and the essays. The knowledge is applied.