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Marketing ManagementLaajuus (3 cr)

Course unit code: HTL206W0

General information


Credits
3 cr
Teaching language
English

Objective

The student understands the key factors and procedures of marketing management in creating profitable business.

Content

Product development, marketing, sales and management of distribution channels as key elements in creating profitable business.
The contents of income statement and balance sheet.

Qualifications

Basics of business studies

Assessment criteria, satisfactory (1)

The evaluation takes place based on the team’s success in the simulation game and the contents of the final report.
Very good (5)
Strategic decisions taken by the team company succeeds in the competitive market. Students master the tools and key actions of marketing management.
Good (3-4): Students are able to influence the success of their company in the competition giving their input to the team work and decision making.
Satisfactory (1-2): The students understand basic elements of marketing management and their role in creating successful business

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