ICT Marketing and Social MediaLaajuus (5 cr)

Objective

Student understands basic concepts of ICT marketing and marketing in social media. Student understands the processes and revenue models behind different dynamic web-based marketing schemes. Student understands the customer behaviour with dynamic web applications, social networking, virtual realities and other novelties. Student understands the specific nature of media rich web environment. Student understands the cultural shift from media consumers to active participants in the web. Student can plan and create a functional marketing mix and build it around different web-based applications.

Content

ICT Marketing and eCommerce: basic processes and revenue models
Media rich web environment: new internet phenomenon
The change in marketing and customer behaviour on the web
Dynamic web applications, social networking, virtual realities and other novelties: from consumers to active participants
Collaboration as marketing in the web

Qualifications

Basics of ICT technology, entrepreneurship and eBusiness

Assessment criteria, satisfactory (1)

-Excellent (5)
-Good (3-4)
-Satisfactory (1-2)