Marketing Planning and MeasurementsLaajuus (5 cr)
Course unit code: IIZY6021
General information
- Credits
- 5 cr
- Teaching language
- English
Objective
The students familiarize themselves with branding and product-lines in technology field. They also get an idea about managing service business and sales force. They understand how to identify and analyze competitors and design marketing strategies. They learn to design pricing strategies and programs.
Content
Product-offer, pricing and sales budgeting, positioning, targeting, creating competitive advantage, communication mix, operating in global marketplace
Qualifications
No prerequisites.
Assessment criteria, satisfactory (1)
Very Good 4: The student has good knowledge how to apply marketing management in the field of ICT.
Good 3: The student has knowledge how to apply marketing management in the field of ICT.
Satisfactory 2: The student knows the basic tools for marketing planning.
Sufficient 1: The student understands the meaning marketing management.