Marketing Concepts and AnalysisLaajuus (5 cr)
Course unit code: IIZY6011
General information
- Credits
- 5 cr
- Teaching language
- English
Objective
The students familiarize themselves with branding and product-lines in technology field. They also get an idea about managing service business and sales force. They understand how to identify and analyze competitors and design marketing strategies. They learn to design pricing strategies and programs.
Content
Product-offer, pricing and sales budgeting, positioning, targeting, creating competitive advantage, communication mix, operating in global marketplace.
Qualifications
-
Assessment criteria, satisfactory (1)
excellent (5)
good (3-4)
satisfactory (1-2)