Online Shopping and eMarketingLaajuus (5 cr)
Course unit code: IIZY6100
General information
- Credits
- 5 cr
- Teaching language
- English
Objective
To understand what to consider when setting up an online shop, learn how to use search engine optimisation, understand regulations, that need to comply with, when undertaking e-commerce, the key components of interaction design and recognise the potentiality of e-marketing.
Content
Planning for e-commerce, key issues when creating an online shop, search engine optimisation, E-commerce and law, basics of UI design, e-marketing plan and social media marketing.
Qualifications
Basics of marketing.
Assessment criteria, satisfactory (1)
excellent (5)
good (3-4)
satisfactory (1-2)